About The Limited Stores, LLC The Limited provides the modern young woman fashion that reflects her up-to-the-minute sense of style. Inspired by the latest runway looks, our ready-to-wear collections are always in style, and suitable for any occasion. From modern suits and business separates, to event dresses and casual sportswear, our timeless fashion is always trend-right, season after season. The Limited is an iconic fashion retailer that offers high-quality, private-label apparel designed to help the modern woman succeed. The Limited was founded in 1963 in Columbus, Ohio, and has served generations of women with an array of trend-right American styles. The Limited was the foundation brand for Limited Brands, Inc., and remained part of that enterprise until August 2007 when it was acquired by the investment firm Sun Capital Partners, Inc.