About Panasonic Panasonic Corporation of North America, based in Newark, NJ, is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of its branding, marketing, sales, service, product development and R&D operations in the U.S. and Canada. For more than 50 years, Panasonic has delighted customers with innovations for the home and business. Panasonic Corporation of North America and its subsidiaries and affiliates employ about 12,000 people in the region. Established in New York City in 1959, Panasonic Corporation of North America was known as Matsushita Electric Corporation of America, until 2005 when its company name was changed to strengthen its connection to the brand and the customer. Throughout its history, Panasonic has made understanding how its products can impact people's lives a core focus for product development and refinement.