February 2015

Emma Willis more popular than Kate Middleton as the celebrity UK mums most want to look like

GetPaidTo reveals which celebrities are the UK women’s top style icons and how much they spend on clothes trying to look like them

• Over a third of mums (36%) want to dress like Emma Willis, compared to 27% who want to emulate Kate Middleton’s style
• Comparatively for non-parents, Kate Middleton tops the poll with 35% per cent and Kendall Jenner comes in at second place with 24%
• Over two thirds (72%) of UK women spend at least £50 every month on clothes, with 20% spending £150

London, UK 5 February 2015 - It seems that even with the next royal baby due in April, presenter Emma Willis has knocked Kate Middleton off the top spot as the celebrity UK mums most want to look like. The star has seen a surge in popularity since becoming presenter of The Voice UK, and now it appears the mum of two has cemented her place as the style icon for UK mums as well.

Catwalk copy or down to earth chic?

The survey of 2,007 UK women for free shopping rewards site, GetPaidTo.com, found that over a third (36%) of mums wanted to copy the down to earth high-street style of Emma Willis, with just a quarter (27%) wanting the classic British look of Kate Middleton. Comparatively for non-parents, it was Kate Middleton and Kendall Jenner who were the celebrities they most wanted to emulate style wise, with a third (35%) of those surveyed picking Kate Middleton, a quarter (27%) picking Kendall and only 9% opting for Emma.

Hey big spender

When it comes to how much we’ll spend to look like our style icons, over two thirds (72%) of UK women admitted to spending £50 a month on clothes for themselves, with a fifth (20%) spending up to £150 each month. Really splashing the cash were the 3 per cent who admitted to spending over £500 a month on clothes, shoes and accessories. According to those surveyed, the real big spenders are found in Wales and Northern Ireland where a quarter of women (25%) spend £150 per month on clothes, compared to less than a fifth (19%) of women in England.

"It doesn’t matter if it’s Emma, Kate or Cara, it seems that British women are mad about fashion and enjoy spending money to look like their favourite celebrities," said Amanda Georgeson from GetPaidTo. "What many people don’t know, however, is that by using cashback sites like GetPaidTo you can earn cashback on your fashion purchases, saving you money every timeyou shop!"

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