About e.l.f. Cosmetics e.l.f Cosmetics is an online shop that sells beauty products and cosmetics of all kinds. e.l.f Cosmetics offers affordable and high quality design to enhance your natural radiance. With an entire line of luscious lip glosses, with various shades and styles to choose from, as well as intensive hydrating lipstick for long-lasting color and shine, you're guaranteed to find the perfect beauty products at e.l.f. Cosmetics!