High street vs high society: which fashion icons do UK mums aspire to look like?

With Kate Middleton in and out of the news as the next royal baby is on the way and Emma Willis rising to fame since becoming a presenter of the Voice UK, it’s no wonder that UK mums are keen to emulate the style of these two British fashion icons.

The princess and the presenter each have a very distinct style; Kate is famed for her classic high-society look while Emma turns heads with her down-to-earth, high-street fashion chic.  But which of the two styles would prove most popular with UK mums? We surveyed over 2,000 UK women to find out and the results were surprising!

Even with the April due date of the royal baby fast approaching, Emma Willis, herself a mum of two, has cemented her place as the celebrity that mums most want to look like – with 36% wanting to copy her style! The full results are revealed in our infographic below, showing a clear preference for modest budgets and high-street style.

High Street vs High Society Infographic

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With over two thirds of UK women only spending £50 a month on clothes, it’s not surprising that fashion conscious females are keen to make moneywise decisions on every purchase. We’ve put together a selection of our latest deals across our top fashion brands to ensure that you earn cashback on your fashion purchases and save money every time you shop!


£10 off £50 spend at F&F plus 2% cashback

£15 off £75 spend at F&F plus 2% cashback

£25 off £100 spend at F&F plus 2% cashback

New Look

2 logo tee’s for £12 plus up to 8% cashback


New customers get £15 off plus free delivery when you spend £30 or more plus up to 9% cashback


Get up to 10% off plus 8% cashback

Fashion Conscience

12% off all orders or 20% off all orders above £250 and 8% cashback on all sales


Extra 20% off sale items plus get 8% cashback

Jules B

10% off spring collection plus up to 8% cashback

La Redoute

Buy one get one free plus get up to 7% cashback


Save 10% plus get up to 6% cashback!



All offers and promotions were correct at time of posting. Please check the merchant page direct for the latest offers and cashback rates.

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