About Benefit Cosmetics Benefit was found in the 1970’s in San Francisco by opening a small make-up shop. Since, Benefit has become well known for their award-winning products. With over 20 products winning awards, Benefit has also won a Guinness World Record, by waxing the most eyebrows in 8 hours. In 1991 the first beauty counter opened in Henri Bendel in New York City, then 6 years later in Harrods London. Believing that laughter is the best cosmetic, Benefit use creative product names for example ‘Bad Lashes’ and ‘Benetint’ to bring a sense of humour and make beauty more fun. With a range of Make-up products and Skincare products, Benefit also has a Beauty school with step-by-step instructions on how to apply and chose the right foundation for you and with some top tips from Benefit itself.