About Amuse Society Amuse Society is an online shop that offers a large selection of women's clothing and accessories. Amuse Society is the creative vision of industry leaders, Mandy Fry and Summer Rapp, who are bringing to life a new young contemporary beach lifestyle brand. Described as a beautiful contradiction of beach and street and bohemian and rock and roll, their free spirited confidence and entrepreneurial spirit is what ultimately inspired them to launch their first brand together in November 2014. An archetype of beach chic designed for the femme who embraces the free spirit of a rock muse on a beach holiday. Amuse.